Apple--it's not commercial skip, but maybe just as good

Talk about speakers, TVs, receivers, STBs, etc.
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adam1991

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Apple--it's not commercial skip, but maybe just as good

#1

Post by adam1991 » Wed Aug 22, 2012 1:58 am

Or maybe not.

http://www.appleinsider.com/articles/12 ... cally.html
Apple on Tuesday was granted a patent that allows users to skip unwanted audio and video broadcast segments such as commercials with on-device content like songs, podcasts or other media, possibly hinting at technology headed to the battle for the living room.

Apple's aptly titled U.S. Patent No. 8,249,497 for "Seamless switching between radio and local media" describes a system in which a mobile device will automatically switch between broadcast content and stored media to offer the user a type of customized content consumption experience.

With the new patent, a device will allow a user listening to content from a radio station or "non-radio media or content sources" to skip past the sections they aren't interested in, filling the gap with on-board media instead. Also of interest is that commercials are among the types of content which can be replaced by stored media.

Covered under the invention's umbrella are broadcasts from a "radio stream provided over any communications network," while the stored media can include content saved in a device's memory or from a streaming host device.
This is a bid to make AppleTV relevant, apparently.

jerryt

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#2

Post by jerryt » Wed Aug 22, 2012 2:33 am

Apples charges your iTunes account per skip...

adam1991

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#3

Post by adam1991 » Wed Aug 22, 2012 6:05 am

I have to admit, you got a smile out of me with that one.

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STC

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#4

Post by STC » Wed Aug 22, 2012 1:30 pm

That kind of charging model is not too far off reality :shock:
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